Disney Swot Analysis - 996 Words

Discussion Strength Strength is a positive aspect internal to your business. Firstly, Walt Disney Company has strong product portfolio. Walt Disney’s products include broadcast television network ABC and cable networks such as Disney Channel or ESPN, which is one of the most watched cable networks in the world. Combining the large audience reach of these cable networks, (ESPN has nearly 300 million and Disney Channel 240 million subscribers) and the solid growth of cable television, Disney’s product portfolio provides a competitive advantage for the company over its competitors. Secondly, high brand reputation of Walt Disney Company. The company brand has been well known for more than 90 years in US and has been broadly recognized†¦show more content†¦Subsequently, this company has expands its movie production to new countries. Disney has an opportunity to expand its movie production to such countries as India or China, where movie production industries have developed good quality infrastructure. This would result in lower movie making costs and more localized movies for India and China’s markets. Threats Threats are challenges created by an unfavorable trend may lead to decrease revenues or profits. Intense competition is a Disney’s threat. Disney operates in very competitive industries such as media, tourism, parks and resorts, interactive entertainment and others. The competitive background changes quite radically in the media industry, where news and TV go online and new competitors with new business models compete more successfully than incumbent media companies. Disney’s parks and resorts business segment also receives strong competition from local competitors who can offer better-adapted product. This results in growing competitive pressure for Walt Disney Company. Also, increasing piracy of Disney’s products. The advancements in technology allow copying, transmitting and distributing copyrighted material much easier. With an increasing number of internet users and the speed of internet, this poses a great risk to Disney’s income, as fewer people would go to watch movies in a cinema or buy its DVD, when it’s freely available online. Finally regulatoryShow MoreRelatedDisney Swot Analysis1380 Words   |  6 PagesSWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Weaknesses - Limit target public; - High Costs of operation; - No guarantee of success; Strengths - Strong brand and image; - High Quality products andRead MoreSwot Analysis Of Disney s Disney 927 Words   |  4 Pages SWOT Analysis Strengths: Disney is one of the most prestigious and well-known companies in the world. Disney is also known to be the third largest media corporation internationally as of June 2015, according to Nordic Information Centre for Media and Communication Research (Appendix 1). Disney is known to have strengths with content integration, cash surplus, characters and character trademarks, values with the use of synergy, having a very strong brand image and reputation, diversification ofRead MoreDisney Swot Analysis1091 Words   |  5 PagesCLASS: Global Public Relations ASSIGNMENT: Analyze any SWOT factors that may affect Disneyland when built in Shanghai Strengths: ï‚ · ‘About 300 million potential customers live within two hours of the [Shanghai] sight’ (Source 4) Creates opportunity for word-of-mouth advertising. Locals of the Shanghai/Pudong District will most likely be the early adopters to the park and have the money to spend there. 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According to Global Financial Data, Disney first started offering stock to the public in 1940 with a cumulative convertible preferred and then in 1946 it offered â€Å"OTC† (over the counter) common. On November 12, 1957, the NYSE added Disney to its list. So how is the financial condition of Walt Disney today? In the next few sections, I will take a closer look at the financial records of the company including